February 26, 2018
Standard Press Purchases New HP Indigo 12000
The Company Continues to Expand Digital Offerings
Standard Press, one of Atlanta’s leading full-service printers, is happy to announce the addition of a new HP Indigo 12000 Digital Press. The Indigo 12000 expands their capabilities, by offering clients the option of printing larger digital press sheets, up to a 20” x 29”sheet size as well as new possibilities for personalized printing.
“Standard Press has experienced tremendous growth in digital printing during the past five years,” said Andy Shulman, President of Standard Press. “This has been driven, in part, by our clients’ increased demand for targeted messaging, which can improve mailing response rates and campaign ROI. Standard Press has the variable data expertise that is required for personalized messaging and one-to-one marketing. We also continue to see growth in print on demand solutions. The HP Indigo 12000, with its larger 20” x 29” sheet size, benefits all customers by providing bigger options for digital projects, personalized printing and print on demand.”
The HP Indigo 12000, combined with the HP Indigo 7900 installed in January of this year, gives clients a complete range of digital and personalization options. One reason why Standard Press chose to invest in HP technology is that both the 7900 and the 12000 are equipped with breakthrough color management technology which ensures color accuracy and consistency. Both presses are capable of printing Pantone colors, white ink, and clear coating.