Manhattan Associates continued to get tricky to spark the curiosity of over 2200 multichannel retailers in the second effort to promote the company’s Zero Disappointment Retail™ campaign. This time, plastic pumpkins filled with candy were shipped to retail executives – in December. Trick or Treat? Merry Halloween?
A personalized booklet was attached to each pumpkin that contained information about the campaign and directed recipients to a personalized URL where they could download a special offer.