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Manhattan Associates’ Merry Halloween Dimensional Mailer

Manhattan Associates continued to get tricky to spark the curiosity of over 2200 multichannel retailers in the second effort to promote the company’s Zero Disappointment Retail™ campaign. This time, plastic pumpkins filled with candy were shipped to retail executives – in December. Trick or Treat? Merry Halloween?

A personalized booklet was attached to each pumpkin that contained information about the campaign and directed recipients to a personalized URL where they could download a special offer.

This campaign was so creative it continued the huge buzz in the industry.

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