Save Big with the 2025 Postal Promotions from USPS

Even in a world focused so much on tech advances, direct mail remains one of the most effective, high-quality marketing solutions out there. For many marketers, the biggest downside of direct mail is how quickly the costs can add up. There’s a great solution, though: the annual postal promotions from the U.S. Postal Service.

 

Understanding Postal Promotions

USPS postal promotions are an annual set of discounts for marketers, usually “themed” around certain mail types, technologies, or features. For the 2025 promotions, all of the promotions (except for one) require eligible campaigns to be registered in advance and scheduled during a certain window. The promotions typically offer 3% to 4% savings on First Class and/or Marketing Mail campaigns that fit the specific promotion’s requirements. And in 2025, for the first time, you can stack some discounts for additional more savings!

It’s actually pretty easy to take advantage of these postal promotions – but you’ll have to do some advance planning, too! Ahead of each campaign, you’ll need to fill out some paperwork and submit documentation to confirm that your planned mailers align with the promotion’s requirements. But with the help of an expert mailing partner like Standard Press, taking care of these administrative tasks is easy – and you can rest assured that it’s all handled well in advance of all deadlines.

Once your submission is approved and your campaign is ready to go, just send the mail and watch the savings roll in!

 

2025 Postal Promotions

Here’s a brief overview of the 2025 postal promotions, including their requirements and deadlines:

• Integrated Technology: Marketing Mail letters and flats; First-Class Mail letters, cards, and flats; and Non-Profit Marketing Mail letters and flats that incorporate technology like enhanced AR, VR/MR, video in print, mobile shopping, AI integration, and others, can qualify for a 3% discount. Mailers can now select their own mailing schedule for this promotion, as long as it runs for six consecutive months during the 2025 calendar year. Registration is open all year.
• Tactile, Sensory, and Interactive: Marketing Mail letters and flats and First-Class Mail letters, cards, and flats that use enhanced techniques (specialty inks, sensory treatments, interactive elements) are eligible for a 4% discount between Feb. 1 and Jul. 31. Registration begins Dec. 15, 2024.
• Continuous Contact: Marketing Mail and Non-Profit Marketing Mail letters and flats that contain targeted follow-up content after an initial mailer can qualify for a 3% discount between Apr. 1 and Dec. 31. Registration begins Feb. 15, 2025.
• Reply Mail IMbA: First-Class Mail presort and automation letters that use static IMbA are eligible for a 3% discount, and pieces that use serialized IMbA are eligible for a 6% discount, between Jul. 1 and Dec. 31. Registration begins May 15, 2025.
• First-Class Mail Advertising: First-Class Mail letters, cards, and flats featuring advertisements or marketing messages can qualify for a 3% discount between Sept. 1 and Dec. 31. Registration begins July 15, 2025.

 

Alongside these five promotions, the USPS also offers two “add-ons” for 2025, which can be stacked for more savings.  Mailers may add one or both of these add-ons to a single campaign, just as long as the requirements of both the primary promotion and the add-on(s) are met and documentation submitted. Add-on registration must be submitted at the same time as registering for the main promotion.

• Informed Delivery: Mail pieces that qualify under their primary promotion can receive an additional 1% discount for using the USPS Informed Delivery omni-channel feature. If you use the eDoc Postage Statement Submitter tool, you can earn an additional 0.5% incentive.
• Sustainability: Mail pieces that qualify under their primary promotion can receive an additional 1% discount for demonstrating the paper used in the mailings is responsibly sourced and sustainability produced by exhibiting an eligible certification.

 

Why should you spend more than you have to on mailing costs? The 2025 Postal Promotions can keep your costs down all year long, and Standard Press can help. Contact us as you’re planning your 2025 campaigns, and we’ll help you navigate the process, submit documentation, and increase your direct mail ROI this year!