Elevate Your Mailing Strategy with 2024 Postal Promotions
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TACTILE, SENSORY AND INTERACTIVE
Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, scents, and finishing techniques.
Promotion Period: February 1 — July 31, 2024
Registration Period:
December 15, 2023 — July 31, 2024
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EMERGING AND ADVANCED TECHNOLOGY
Encourages mailers to integrate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants, and mobile shopping.
Promotion Period:
Customer has flexibility to choose their promotion start date. Up to 6 consecutive months during the 2024 calendar year
(January 1 - December 31, 2024)
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INFORMED DELIVERY
Encourages mailers to use USPS’ Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements.
Promotion Period: August 1 - December 31 2024
Registration Period:
June 15, 2024 - December 31, 2024
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RETARGETING
Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that didn't convert.
Promotion Period: September 1 - November 30, 2024
Registration Period:
June 15, 2024 - November 30, 2024