Elevate Your Mailing Strategy with 2024 Postal Promotions

Producing and sending direct mail campaigns can lead to costs adding up pretty quickly, but postal promotions from the U.S. Postal Service are here to help. You can use specialized discounts throughout the year by crafting direct mail campaigns with qualified features, adding variety to your mail strategy, and creating postage savings.

Standard Press can help you design and deploy smart mail strategies to make the most of these promotions. Contact your Standard Press account rep to learn more.
Download USPS Promotions
PostalMailPromotions
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TACTILE, SENSORY AND INTERACTIVE

Encourages mailers to enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, scents, and finishing techniques.

  • ELIGIBILITY Marketing Mail letters and flats; First-Class Mail letters, cards, and flats
  • DISCOUNT 5%

Promotion Period: February 1 — July 31, 2024

Registration Period:
December 15, 2023 — July 31, 2024

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EMERGING AND ADVANCED TECHNOLOGY

Encourages mailers to integrate emerging technologies such as Enhanced AR, VR/MR, NFC, Video in Print, multichannel mail integration with voice assistants, and mobile shopping.

  • ELIGIBILITY Marketing Mail letters and flats; First-Class Mail letters, cards, and flats; and Non-Profit Marketing Mail letters and flats
  • DISCOUNT 3% - 4%

Promotion Period:
Customer has flexibility to choose their promotion start date. Up to 6 consecutive months during the 2024 calendar year
(January 1 - December 31, 2024)

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INFORMED DELIVERY

Encourages mailers to use USPS’ Informed Delivery omni-channel feature. Participants must create Informed Delivery campaigns through the Portal or submit elements through eDoc submission and develop campaigns that meet best-practice requirements.

  • ELIGIBILITY Qualified automation Marketing Mail letters and flats; qualifying automation First-Class Mail letters, cards, and flats
  • DISCOUNT 4% - 4.5%

Promotion Period: August 1 - December 31 2024

Registration Period:
June 15, 2024 - December 31, 2024

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RETARGETING

Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that didn't convert.

  • ELIGIBILITY Qualifying First-Class Mail automation postcards
  • DISCOUNT 5%

Promotion Period: September 1 - November 30, 2024

Registration Period:
June 15, 2024 - November 30, 2024

Get the highest-quality products and services expertly tailored to your needs.

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