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No, it’s not just you – there are an awful lot of black-and-white designs in the branding world right now. Even as some sectors, like interior design, are starting to swing away from hyper- neutral designs and palettes, the graphic design world seems to be leaning even more into this sleek minimalism. Should your brand…

Marketing and design professionals understand one critical fact about color: it’s more than just a design choice; it’s a pivotal element in your conversion toolbox. Colors evoke emotions, grab attention, highlight your brand’s personality, and guide customers to your desired actions. If you’re ready to embrace color with conversion in mind, below are eight proven…

Today’s branding shift is less ’out with the old, in with the new’ and more ’out with the loud, in with the quiet.’ Loud, flashy, and trendy branding is on the downswing, and a new trend is coming in its place: quiet luxury. Initially defined as a trend in the fashion world, the idea of…

We recognize the power of stories from an early age. We learn from them, get inspired by them, and have many feelings because of them. Perhaps that’s why, with increased competition and reduced attention spans, more and more brands are turning to story marketing techniques. What Is Story Marketing? Story marketing is a strategy that…

Today’s marketing strategies involve accumulating, analyzing, and leveraging many kinds of data. Intent data is a crucial data type that looks to play a more significant role now and in the future. Here’s what you need to know about this source of information and how to use it to boost marketing outcomes.   The Basics…

At Standard Press, we’re always here to help you make the most of every marketing dollar. One of the best tools in your direct mail arsenal is the smart use of the annual USPS Postal Promotions, which offer discounts on pre-registered direct mail campaigns that meet specific requirements for enhancements, scheduling, and more.   One…