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Our promotional product team at Standard Press is always keeping an eye out for interesting news and trends that can help you elevate your strategy! We recently were intrigued by a recent AdAge article exploring the revival of PopSockets, those phone grip accessories that were seemingly everywhere in the 2010s and led to tons of…

Even in a world focused so much on tech advances, direct mail remains one of the most effective, high-quality marketing solutions out there. For many marketers, the biggest downside of direct mail is how quickly the costs can add up. There’s a great solution, though: the annual postal promotions from the U.S. Postal Service.  …

It’s hard to imagine the world of retail marketing without catalogs. In some cases, brand catalogs have become cultural icons themselves; think of brands like Sears, IKEA, Toys R Us, and others. However, in today’s digital-driven retail marketing landscape, the print catalog has slowly faded into the background. Between rising print costs, e-commerce preferences, and…

For many months now, a major focus for marketers has been preparing to adapt to a cookie-less future, with third-party cookies on their way out in favor of more privacy-centered options for data collection. Now, the Google Privacy Sandbox, positioned to be the big step forward in privacy and data, is over before it started.…

No, it’s not just you – there are an awful lot of black-and-white designs in the branding world right now. Even as some sectors, like interior design, are starting to swing away from hyper- neutral designs and palettes, the graphic design world seems to be leaning even more into this sleek minimalism. Should your brand…

Marketing and design professionals understand one critical fact about color: it’s more than just a design choice; it’s a pivotal element in your conversion toolbox. Colors evoke emotions, grab attention, highlight your brand’s personality, and guide customers to your desired actions. If you’re ready to embrace color with conversion in mind, below are eight proven…