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For many months now, a major focus for marketers has been preparing to adapt to a cookie-less future, with third-party cookies on their way out in favor of more privacy-centered options for data collection. Now, the Google Privacy Sandbox, positioned to be the big step forward in privacy and data, is over before it started.…

No, it’s not just you – there are an awful lot of black-and-white designs in the branding world right now. Even as some sectors, like interior design, are starting to swing away from hyper- neutral designs and palettes, the graphic design world seems to be leaning even more into this sleek minimalism. Should your brand…

Marketing and design professionals understand one critical fact about color: it’s more than just a design choice; it’s a pivotal element in your conversion toolbox. Colors evoke emotions, grab attention, highlight your brand’s personality, and guide customers to your desired actions. If you’re ready to embrace color with conversion in mind, below are eight proven…

Today’s branding shift is less ’out with the old, in with the new’ and more ’out with the loud, in with the quiet.’ Loud, flashy, and trendy branding is on the downswing, and a new trend is coming in its place: quiet luxury. Initially defined as a trend in the fashion world, the idea of…

We recognize the power of stories from an early age. We learn from them, get inspired by them, and have many feelings because of them. Perhaps that’s why, with increased competition and reduced attention spans, more and more brands are turning to story marketing techniques. What Is Story Marketing? Story marketing is a strategy that…

Today’s marketing strategies involve accumulating, analyzing, and leveraging many kinds of data. Intent data is a crucial data type that looks to play a more significant role now and in the future. Here’s what you need to know about this source of information and how to use it to boost marketing outcomes.   The Basics…