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Why Print Marketing Still Takes the Prize

Today’s marketing milieu is full of incredible new digital technologies – and yet, print remains the favored channel for many brands. As it turns out, there’s plenty of scientific research proving just how powerful print still is. There are plenty of upsides to digital media, of course, but when it comes to creating a long-lasting,…

Standard Press Blog

What Makes Branded Merch Go Viral?

Forget Taylor Swift or the second overtime win in Super Bowl history – one of the most memorable moments from the 2024 Super Bowl came from one of the commercials. Dunkin’ recruited an all-star cast, featuring Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez, for their “DunKings” commercial. Following the ad spot, the goofy…

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Contextual Advertising Takes Off

Behavioral advertising, third-party cookies, and other intrusive ad strategies are out. Contextual advertising is very much in. How can you maximize the benefits of this strategy? If you’re ready to dive into the world of contextual advertising, here’s what you need to know.   It Looks Like It Sounds Contextual advertising is one of those…

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6 Tips to Build Brand Advocates

Brand advocates (also sometimes referred to as brand ambassadors) are a key part of today’s marketing strategies. These representatives of your brand are exactly what they sound like: people loyal to your brand who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be!  …

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Open a Window into Your Customers’ Thought Processes

Want to understand what your customers really want? Look at their web searches. Consumer search trends are a window into what consumers care about and where their current priorities are focused. Whether you are updating your B2C or B2B marketing strategy, keep these fast-growing trends in mind.   Experiences Are Key Following the limits of…

MARKETING FOR HIGH INVOLVEMENT PURCHASES

Marketing for High Involvement Purchases

Few consumers think much about purchasing a tube of toothpaste. We rely on familiar brands. Since this is a routine purchase with minimal risk, buyer involvement is generally low, and decisions are made quickly.  High involvement purchases are a different story. Potential customers, whether consumers or business buyers need more information before buying. Often, products…

LIFECYCLE MARKETING

Lifestyle Marketing: Building Customer Relationships for the Long Term

Growing revenue is a key goal for every brand. If the same, well-used strategies aren’t having the same impact anymore, they might be too siloed or narrowly focused. That’s where lifecycle marketing comes in. Lifecycle marketing is a marketing strategy that focuses on all the points of contact with a customer throughout a longer-term brand…

BOOST MARKETING OUTCOMES BY LEVERAGING THE CURIOSITY GAP

Boost Marketing Outcomes by Leveraging the Curiosity Gap

When you’re curious about something, you have questions and want to know more than you currently do. Something about this thing, like an idea or a story, brand, or product, intrigues you, but you have limited information about it. However, that intrigue keeps it fresh in your mind. The more you think about it, the…

THE ROLE OF CUSTOMER RETENTION MARKETING

The Role of Customer Retention Marketing

Today’s consumers have more choices than ever, which means brands need to work harder than ever to develop and maintain loyalty. Customer retention marketing targets these existing customers in hopes of turning them into long-term repeat customers, and in today’s marketplace, it’s going to take the right blend of creativity and authenticity to stand out…

The Incredible Case of the Shrinking Copy

The Incredible Case of the Shrinking Copy

THERE’S A QUIET TREND HAPPENING in direct mail that you may have noticed: marketing copy is getting shorter and shorter. This movement towards sleeker, more streamlined copy may be helpful in conveying succinct, useful information to audiences, but it certainly can present a challenge for marketers. Here’s what you should know. COPY IS GETTING SHORTER…