Posts by Standard Press

Today’s consumers have more choices than ever, which means brands need to work harder than ever to develop and maintain loyalty. Customer retention marketing targets these existing customers in hopes of turning them into long-term repeat customers, and in today’s marketplace, it’s going to take the right blend of creativity and authenticity to stand out…

THERE’S A QUIET TREND HAPPENING in direct mail that you may have noticed: marketing copy is getting shorter and shorter. This movement towards sleeker, more streamlined copy may be helpful in conveying succinct, useful information to audiences, but it certainly can present a challenge for marketers. Here’s what you should know. COPY IS GETTING SHORTER…

HARNESSING THE POWER OF AI could give your direct mail campaigns a competitive boost. However, it’s essential to be strategic about using this fast-growing technology. While it can help in plenty of ways, it’s also essential that you consider a few potential pitfalls to maximize effectiveness while maintaining your brand’s unique personality.   HOW AI…