Posts by Standard Press

Few consumers think much about purchasing a tube of toothpaste. We rely on familiar brands. Since this is a routine purchase with minimal risk, buyer involvement is generally low, and decisions are made quickly.  High involvement purchases are a different story. Potential customers, whether consumers or business buyers need more information before buying. Often, products…

Growing revenue is a key goal for every brand. If the same, well-used strategies aren’t having the same impact anymore, they might be too siloed or narrowly focused. That’s where lifecycle marketing comes in. Lifecycle marketing is a marketing strategy that focuses on all the points of contact with a customer throughout a longer-term brand…

When you’re curious about something, you have questions and want to know more than you currently do. Something about this thing, like an idea or a story, brand, or product, intrigues you, but you have limited information about it. However, that intrigue keeps it fresh in your mind. The more you think about it, the…

Today’s consumers have more choices than ever, which means brands need to work harder than ever to develop and maintain loyalty. Customer retention marketing targets these existing customers in hopes of turning them into long-term repeat customers, and in today’s marketplace, it’s going to take the right blend of creativity and authenticity to stand out…

THERE’S A QUIET TREND HAPPENING in direct mail that you may have noticed: marketing copy is getting shorter and shorter. This movement towards sleeker, more streamlined copy may be helpful in conveying succinct, useful information to audiences, but it certainly can present a challenge for marketers. Here’s what you should know. COPY IS GETTING SHORTER…

HARNESSING THE POWER OF AI could give your direct mail campaigns a competitive boost. However, it’s essential to be strategic about using this fast-growing technology. While it can help in plenty of ways, it’s also essential that you consider a few potential pitfalls to maximize effectiveness while maintaining your brand’s unique personality.   HOW AI…