Posts by Standard Press

As attention spans shrink and digital fatigue grows, marketers face an interesting paradox. Direct mail’s physical presence helps it stand out in our digital world, yet traditional mailers can feel static in an era where consumers expect interactive experiences.  Enter web-based AR: the bridge between tangible marketing and digital engagement that doesn’t require downloading yet…

Ready to make a great impression in 2025? The new year brings new promotional apparel trends, and Standard Press is here to help you make the most of them! Ahead, check out six of the biggest trends in branded apparel to boost your brand’s profile in the year ahead.   Quality Over Quantity Low-cost, high-quantity…

Our promotional product team at Standard Press is always keeping an eye out for interesting news and trends that can help you elevate your strategy! We recently were intrigued by a recent AdAge article exploring the revival of PopSockets, those phone grip accessories that were seemingly everywhere in the 2010s and led to tons of…

Even in a world focused so much on tech advances, direct mail remains one of the most effective, high-quality marketing solutions out there. For many marketers, the biggest downside of direct mail is how quickly the costs can add up. There’s a great solution, though: the annual postal promotions from the U.S. Postal Service.  …

It’s hard to imagine the world of retail marketing without catalogs. In some cases, brand catalogs have become cultural icons themselves; think of brands like Sears, IKEA, Toys R Us, and others. However, in today’s digital-driven retail marketing landscape, the print catalog has slowly faded into the background. Between rising print costs, e-commerce preferences, and…

For many months now, a major focus for marketers has been preparing to adapt to a cookie-less future, with third-party cookies on their way out in favor of more privacy-centered options for data collection. Now, the Google Privacy Sandbox, positioned to be the big step forward in privacy and data, is over before it started.…

Today’s marketing strategies involve accumulating, analyzing, and leveraging many kinds of data. Intent data is a crucial data type that looks to play a more significant role now and in the future. Here’s what you need to know about this source of information and how to use it to boost marketing outcomes.   The Basics…

At Standard Press, we’re always here to help you make the most of every marketing dollar. One of the best tools in your direct mail arsenal is the smart use of the annual USPS Postal Promotions, which offer discounts on pre-registered direct mail campaigns that meet specific requirements for enhancements, scheduling, and more.   One…

Today’s marketing milieu is full of incredible new digital technologies – and yet, print remains the favored channel for many brands. As it turns out, there’s plenty of scientific research proving just how powerful print still is. There are plenty of upsides to digital media, of course, but when it comes to creating a long-lasting,…

Forget Taylor Swift or the second overtime win in Super Bowl history – one of the most memorable moments from the 2024 Super Bowl came from one of the commercials. Dunkin’ recruited an all-star cast, featuring Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez, for their “DunKings” commercial. Following the ad spot, the goofy…