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The Incredible Case of the Shrinking Copy

The Incredible Case of the Shrinking Copy

THERE’S A QUIET TREND HAPPENING in direct mail that you may have noticed: marketing copy is getting shorter and shorter. This movement towards sleeker, more streamlined copy may be helpful in conveying succinct, useful information to audiences, but it certainly can present a challenge for marketers. Here’s what you should know. COPY IS GETTING SHORTER…

The High-Tech Way to Improve Direct Mail Response Rates

The High-Tech Way to Improve Direct Mail Response Rates

HARNESSING THE POWER OF AI could give your direct mail campaigns a competitive boost. However, it’s essential to be strategic about using this fast-growing technology. While it can help in plenty of ways, it’s also essential that you consider a few potential pitfalls to maximize effectiveness while maintaining your brand’s unique personality.   HOW AI…