General
Quiet Luxury: The Rise of Subtlety in Branding
Today’s branding shift is less ’out with the old, in with the new’ and more ’out with the loud, in with the quiet.’ Loud, flashy, and trendy branding is on the downswing, and a new trend is coming in its place: quiet luxury. Initially defined as a trend in the fashion world, the idea of…
Read MoreHarness the Power of Story Marketing
We recognize the power of stories from an early age. We learn from them, get inspired by them, and have many feelings because of them. Perhaps that’s why, with increased competition and reduced attention spans, more and more brands are turning to story marketing techniques. What Is Story Marketing? Story marketing is a strategy that…
Read MoreIntent Data Paves the Way for Marketing Innovation
Today’s marketing strategies involve accumulating, analyzing, and leveraging many kinds of data. Intent data is a crucial data type that looks to play a more significant role now and in the future. Here’s what you need to know about this source of information and how to use it to boost marketing outcomes. The Basics…
Read MoreMaximize Your Marketing ROI with USPS’ 2024 Emerging and Advanced Technology Promotion
At Standard Press, we’re always here to help you make the most of every marketing dollar. One of the best tools in your direct mail arsenal is the smart use of the annual USPS Postal Promotions, which offer discounts on pre-registered direct mail campaigns that meet specific requirements for enhancements, scheduling, and more. One…
Read MoreWhy Print Marketing Still Takes the Prize
Today’s marketing milieu is full of incredible new digital technologies – and yet, print remains the favored channel for many brands. As it turns out, there’s plenty of scientific research proving just how powerful print still is. There are plenty of upsides to digital media, of course, but when it comes to creating a long-lasting,…
Read MoreWhat Makes Branded Merch Go Viral?
Forget Taylor Swift or the second overtime win in Super Bowl history – one of the most memorable moments from the 2024 Super Bowl came from one of the commercials. Dunkin’ recruited an all-star cast, featuring Ben Affleck, Matt Damon, Tom Brady and Jennifer Lopez, for their “DunKings” commercial. Following the ad spot, the goofy…
Read MoreContextual Advertising Takes Off
Behavioral advertising, third-party cookies, and other intrusive ad strategies are out. Contextual advertising is very much in. How can you maximize the benefits of this strategy? If you’re ready to dive into the world of contextual advertising, here’s what you need to know. It Looks Like It Sounds Contextual advertising is one of those…
Read More6 Tips to Build Brand Advocates
Brand advocates (also sometimes referred to as brand ambassadors) are a key part of today’s marketing strategies. These representatives of your brand are exactly what they sound like: people loyal to your brand who are willing to promote your brand on a more personal level. If that sounds daunting, it doesn’t have to be! …
Read MoreOpen a Window into Your Customers’ Thought Processes
Want to understand what your customers really want? Look at their web searches. Consumer search trends are a window into what consumers care about and where their current priorities are focused. Whether you are updating your B2C or B2B marketing strategy, keep these fast-growing trends in mind. Experiences Are Key Following the limits of…
Read MoreMarketing for High Involvement Purchases
Few consumers think much about purchasing a tube of toothpaste. We rely on familiar brands. Since this is a routine purchase with minimal risk, buyer involvement is generally low, and decisions are made quickly. High involvement purchases are a different story. Potential customers, whether consumers or business buyers need more information before buying. Often, products…
Read More