General

Despite ever-changing algorithms, new platforms, and attention spans that seem to shrink by the quarter, that first line of text still carries more weight than almost anything else in marketing. Headlines are doing triple duty: first impression, value proposition, and hook, all wrapped up in about ten words. Whether it’s a LinkedIn ad or a…

If you’ve ever sent thousands of mail pieces only to receive a stack of returns, you understand the pain of bad data. According to Pitney Bowes’ research, only 60% of movers file a Change of Address (COA) with USPS, leaving a staggering 40% gap of people who’ve moved without notifying the postal service. For marketers relying…

As attention spans shrink and digital fatigue grows, marketers face an interesting paradox. Direct mail’s physical presence helps it stand out in our digital world, yet traditional mailers can feel static in an era where consumers expect interactive experiences. Enter web-based AR: the bridge between tangible marketing and digital engagement that doesn’t require downloading yet…

Ready to make a great impression in 2025? The new year brings new promotional apparel trends, and Standard Press is here to help you make the most of them! Ahead, check out six of the biggest trends in branded apparel to boost your brand’s profile in the year ahead.   Quality Over Quantity Low-cost, high-quantity…

Our promotional product team at Standard Press is always keeping an eye out for interesting news and trends that can help you elevate your strategy! We recently were intrigued by a recent AdAge article exploring the revival of PopSockets, those phone grip accessories that were seemingly everywhere in the 2010s and led to tons of…

Even in a world focused so much on tech advances, direct mail remains one of the most effective, high-quality marketing solutions out there. For many marketers, the biggest downside of direct mail is how quickly the costs can add up. There’s a great solution, though: the annual postal promotions from the U.S. Postal Service.  …

It’s hard to imagine the world of retail marketing without catalogs. In some cases, brand catalogs have become cultural icons themselves; think of brands like Sears, IKEA, Toys R Us, and others. However, in today’s digital-driven retail marketing landscape, the print catalog has slowly faded into the background. Between rising print costs, e-commerce preferences, and…

For many months now, a major focus for marketers has been preparing to adapt to a cookie-less future, with third-party cookies on their way out in favor of more privacy-centered options for data collection. Now, the Google Privacy Sandbox, positioned to be the big step forward in privacy and data, is over before it started.…

No, it’s not just you – there are an awful lot of black-and-white designs in the branding world right now. Even as some sectors, like interior design, are starting to swing away from hyper- neutral designs and palettes, the graphic design world seems to be leaning even more into this sleek minimalism. Should your brand…

Marketing and design professionals understand one critical fact about color: it’s more than just a design choice; it’s a pivotal element in your conversion toolbox. Colors evoke emotions, grab attention, highlight your brand’s personality, and guide customers to your desired actions. If you’re ready to embrace color with conversion in mind, below are eight proven…